Nathan Tadesse

Hi!I am Nathan Tadesse
A Digital Marketer & Social Media Manager

As a social media manager, I have experience in developing and executing social media strategies across various platforms, creating engaging content, managing campaigns, and analyzing data to measure success.

Work Experience

Social Media Marketing Coordinator

Dominance Global Logistics and Truck Dispatching, Virginia

Created and launched email campaigns that increased sales leads by 22% in 60 days.

Championed RW’s marketing strategy and consumer research initiatives, which drove Q4 sales revenue up by 84% in 2021.

Managed a monthly influencer budget to develop marketing campaigns, increasing social traffic by 75%.

Designed over 1.3K promotional materials for B2B and B2C distribution, including email newsletters, social media content, and web banners in the first 40 days.

Marketing Manager

Commercial Bank of Ethiopia (Nov 2017 – Jan 2019)

Developed a new promotional campaign by bundling products together, increasing sales revenue by 13% with projected year-on- sales growth 400K.
Negotiated new contracts with vendors, saving the marketing budget $120K annually
Recruited and trained 30+ marketing and sales specialists, improving overall sales targets by 24% while maintaining 86% in employee retention
Directed the launch of 12 new product lines, with total annual revenue of $1.3B
Referenced 3 times in news articles for exceptional advertising campaigns.

Social Media Manager

Ethiopian Telecommunication Corporation (April 2015 – Jan 2017)
Developed 2 real-time dashboards using Air table to track engagement and brand mentions during viral Twitter and Facebook campaigns, helping the sales department reach conversions by 68% for customers subscription
Worked closely with 3 departments (Video, Content, Design) to develop on-brand and engaging social content on our YouTube, Pinterest, Instagram, and Facebook channels
Used Photoshop, Figma, and Illustrator to develop 450+ images and wrote 520+ original captions, resulting in 6,000+ Twitter shares from June to August 2019.

Digital Marketer

USAID Love for Children and Family Development (May 2014 – Ju 2015) Internship
Manage 3+ social content production schedules, monitor staff activity, and discuss outcomes, recommendations, and goals with stakeholders
Launched a Pinterest ‘Care for the Crew’ campaign that landed 270+ new inquiries for the friendship feature of our app, and increased monthly revenue by 130%
Managed customer connections, responding to 100% of inquiries and comments within 16 hours
Draft marketing campaigns in collaboration with the marketing directors, receiving 96% positive feedback on performance reports